Rent., a Redfin company, is the leading technology company in the property rental industry. We empower over one hundred million prospects annually nationwide to find apartments and houses for rent with our three major brands: Rent.com, ApartmentGuide.com, and Rentals.com. We connect the right renters, with the right properties, at the right time.
Rent’s robust, proprietary AI platform powers a full suite of best-in-class digital marketing solutions across our flagship listing sites, search, social, email marketing, reputation management, virtual leasing office, and more. We simplify our clients’ entire leasing lifecycle, whether building a property’s brand, attracting and converting qualified renters, or nurturing current residents for renewals. The renters’ search experience is made easy, driving occupancies and efficiencies for property managers and owners.
At Rent., we simplify the rental journey through an engaging user experience and data-driven innovations. Our mission is to find everyone a place to call home. Period.
Rent. is looking for a Sr. Product Manager, Digital Marketing to manage the evolution of Rent’s PPC (pay-per-click) and ancillary suite of product offerings for continued growth and to ensure the most user-friendly, value-add products are available for Rent. Clients.
Reporting to the Sr. Director, B2B Product, you will be key to the success of Rent’s Digital Marketing Solutions (DMS) business. You will own and oversee the product roadmap for some of our fastest-growing product offerings. This includes the entire suite of our RentSearch. and RentTarget. solutions, including both automated and agency-level offerings. More specifically, this includes search engine marketing, geofencing, display advertising, and email marketing.
You will be responsible for the continued growth and evolution of the solution set, including but not limited to the introduction of new channels (e.g. YouTube, OTT, Amazon, Bing, etc.). You will have the autonomy to identify and evaluate new product opportunities and to fully own that innovation process from end-to-end (ideation through launch). You will partner closely with the Rent. Agency team on execution against product growth objectives, along with other Rent. core support functions including Marketing, Sales, Operations, Data & Analytics, Engineering, and Finance.
A Day in the Life..
- Own and evolve the product roadmap, ensuring that we are bringing to market compelling offerings for market-leading products for the rental industry. You will fully own your products throughout the entirety of the product life cycle, from ideation and design to launch, maintenance, and sunsetting.
- Be a subject matter expert, with a keen understanding of client needs and pain points and an understanding of relevant industry trends, to craft solutions to address those needs. Leverage those learnings and knowledge to formulate strategy and drive build/buy/partner decisions.
- Partner cross-functionally with internal (Product Marketing, Product Design, Sales, Operations, Training, Engineering, etc.) and external (Customers and Vendors) partners to bring new offerings to market and enhance existing offerings, as well as to effectively move your products through the product life cycle.
- Understand the P&L and the levers to pull to drive top- and bottom-line growth. You will have an important seat at the table in review of the P&L and any decisions that may impact margins, including pricing, margins, and vendor negotiations.
- A data-driven mindset is omnipresent. Diving deep into historical revenue data to understand customer purchasing habits and customer lifetime value in order to make data-driven decisions on new product and promotion opportunities is paramount.
- Act as an evangelist. Be passionate about your products, and even more passionate about our success holistically. You are eager to educate others on the value of your products and how they fit as part of broader marketing solutions for our clients, and live by the “We not Me” mantra. We rise and fall together, as a team.
You have the following experience…
- Digital marketing expertise: Minimum 5 years’ experience working with digital advertising products and/or agencies is a big plus, with strong PPC (Pay-Per-Click) experience coupled with strong business acumen.
- Cross-functional collaboration: Demonstrated success operating in an environment where cross-functional collaboration was essential, particularly with Sales, Engineering, Marketing, and Operations.
- Product & process growth and transformation: Experience working to create, redefine, modernize, and maintain new and mature products and processes
- Data analysis: You are comfortable mining and sorting data to identify new product opportunities, enhancement opportunities, and process pain points.
- A big, strategic thinker: While you are comfortable getting into the weeds with data and doing the nitty gritty, you’re also able to identify white spaces, to communicate a vision, and to turn strategy into an actionable plan.
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Rent. is an equal opportunity employer committed to hiring a diverse workforce. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.
Click here to view the “EEO is the Law” poster and additional EEO information.
To ensure the health and safety of our workforce, customers and third parties, Rent. conducts background screening after making conditional offers for employment. All screening is conducted consistent with Equal Employment Opportunity Commission guidance and state and local Fair Chance Act guidance. Rent. encourages applications from, and fully considers, qualified applicants with criminal record histories.
