Conducting an effective apartment community tour is crucial for property management companies to attract prospective renters and ultimately lease units. Here are some key components of a successful apartment community tour and how property management companies can prepare for them effectively.

1. Presentation of the property

First impressions matter. Ensure that the property is well-maintained, clean, and visually appealing. Property management companies should invest in landscaping, upkeep of common areas, and ensuring that buildings are in good condition.

2. Welcoming atmosphere

Greet prospective renters warmly and make them feel welcome from the moment they arrive. A friendly and approachable demeanor can make a positive impact. Develop standardized welcoming procedures to ensure a consistent and positive experience for prospective renters. Train leasing agents to embody the brand’s ethos and make potential residents feel valued and comfortable from the outset.

3. Knowledgeable tour guides

Assign team members who are knowledgeable about the property, amenities, and leasing process. They should be able to answer prospective renters’ questions and highlight the features that align with their needs and preferences. Equip leasing agents with in-depth knowledge about the property, its amenities, and the surrounding neighborhood. Provide ongoing training to enhance communication skills and effectively address inquiries during tours.

4. Highlight amenities

Showcase the amenities that set the property apart from others. This could include a pool, fitness center, communal spaces, outdoor areas, pet-friendly facilities, etc. Emphasize the benefits of these amenities and how they enhance the living experience.

5. Model units

If available, tour guides should show model units to give prospective renters a clear idea of what their potential apartment could look like. Ensure that model units are tastefully decorated and well-maintained.

6. Discussing lease terms and policies

Be transparent about lease terms, rental rates, security deposit requirements, pet policies, and any other relevant information. Addressing these details upfront can prevent misunderstandings later on. Additionally, have marketing materials readily available to provide to prospective renters.

7. Address safety and security

Highlight safety features of the property such as secure entry systems, well-lit parking areas, and surveillance cameras. Prospective renters should feel reassured about their safety and security while living on the property.

8. Encourage interaction

Encourage prospective renters to ask questions and engage with the tour guide. This can help them feel more involved in the process and gain a better understanding of what the property has to offer.


By focusing on these key components and adequately preparing for apartment community tours, property management companies can effectively showcase their properties and attract potential renters.


89% of renters require a tour before signing a lease.* If you’ve struggled with scheduling tours, you don’t have to. It’s easier than ever to effortlessly book tours when renters are most interested. Tour Calendar, included for all RentMarketplace. clients, allows renters to schedule a tour anytime based on the availability you provide from your CRM system, Google Calendar, or Outlook. Rent. is the only ILS with this integration. *Rent. Internal Data, 2023

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#Multifamily Marketing
#apartment marketing