In today’s fast-paced world, renters have diverse preferences when it comes to apartment hunting.  Offering a variety of tour options is key to attracting a wider pool of qualified applicants. Here’s a breakdown of the most popular tour types and how to leverage them:

The in-person classic: building rapport and trust

  • The gold standard: In-person tours remain a valuable tool. They allow potential renters to get a real feel for the space, ask questions, and connect with the leasing team.
  • Pro tip: Schedule tours during daylight hours and highlight natural light. Be prepared to answer questions about the neighborhood and amenities.

Virtual tours: convenience at your fingertips

  • Perfect for long-distance inquiries: Virtual tours offer a convenient alternative for renters who can’t visit in person.
  • Maximize impact: Invest in high-quality virtual tours with 360-degree views and narration highlighting key features. Make them easily accessible on your website and social media platforms.

Self-guided tours: flexibility for busy schedules

  • Catering to busy renters: Self-guided tours allow potential renters to explore the property at their own pace, 24/7.
  • Ensuring security: Implement a secure access system with clear instructions. Provide detailed maps and highlight important features with signage.

Pre-recorded video tours: a quick look and feel

  • Showcasing multiple units: Pre-recorded video tours are a time-saving option, especially when showcasing multiple units with similar layouts.
  • Keep it updated: Ensure video tours reflect the current state of the property and highlight any recent upgrades.

The power of choice:

By offering a variety of tour options, you cater to different preferences and schedules.

  • Highlight your options: Clearly advertise the various tour options available on your website and listings.
  • Flexibility is key: Allow potential renters to choose the tour format that best suits their needs.


  • Regardless of the tour format, prioritize high-quality visuals, clear communication, and a professional presentation.
  • Leverage technology to offer interactive elements like 3D floor plans or virtual staging.
  • Train your leasing staff to be knowledgeable and engaging during in-person tours.

By providing a variety of tour options, you cater to every click and make your property accessible to a wider range of potential renters. This translates to a more efficient leasing process and a higher chance of finding the perfect match for your units.


Get qualified renters in the door fast

Automated tour scheduling sets you up for more signed leases. With Tour Calendar for RentMarketplace. renters can instantly schedule a tour right on your listing, saving you time and eliminating the back-and-forth! Fill out the form below to learn more.

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#Multifamily Marketing
#Onsite Teams
#apartment marketing