In today’s competitive rental market, where vacancies are low and quality leads are precious, optimizing your multifamily tour funnel is crucial. A well-defined tour funnel streamlines the process for potential renters, leading them from initial interest to a signed lease. The following five stages identify steps you can take to ensure a smooth journey for renters:

Stage 1: Attract attention

  • Compelling listings: Craft captivating online listings that showcase your property’s best features with high-quality photos, 3D tours, and detailed descriptions using RentMarketplace. Highlight unique amenities and community aspects that set you apart.
  • Targeted marketing: Utilize social media platforms, like those offered via RentRep., to target your ideal renters.

Stage 2: Capture leads

  • Seamless inquiries: Make it easy for potential residents to reach out. Offer multiple contact options like a user-friendly contact form, phone number, and email address. Consider adding a 24/7 chat from RentEngage. for added convenience.
  • Quick responses: Respond to inquiries promptly, ideally within 24 hours. Even if a unit isn’t immediately available, a timely response demonstrates professionalism and keeps you top-of-mind.

Stage 3: Engage leads

  • Targeted communication: Once qualified, tailor your communications to address the prospect’s specific needs and interests. Highlight relevant amenities and answer questions about the community and surrounding area.

Stage 4: Convert leads to tours

  • Scheduling flexibility: Offer flexible scheduling options to accommodate busy schedules. Consider evenings, weekends, and even self-guided tours if it suits your property.
  • Automated tour confirmations: Send automated confirmation emails or texts with clear directions and the leasing agent’s contact information to avoid missed appointments.

Stage 5: Close the deal

  • Compelling tours: Be prepared for tours! Highlight your property’s strengths, address any concerns, and showcase the lifestyle your community offers.
  • Follow up: Send a follow-up email thanking renters for their visit and reiterating key selling points. Address any lingering questions and be clear about next steps in the application process.


By streamlining your multifamily tour funnel, you can attract qualified renters, engage renters with communications specific to their needs and convert leads into happy renters. A smooth rental journey creates a positive first impression and sets the stage for long-term success.


RentMarketplace. Tour Calendar allows renters to schedule a tour anytime, day or night, based on the availability you provide, and sends automated confirmations so you can focus on preparing for the upcoming tour. RentMarketplace. Tour Calendar is complimentary with all RentMarketplace. packages, so you can get started today!

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#Multifamily Marketing
#property marketing