In the competitive world of multifamily marketing, cutting through the noise is crucial. You need to find a way to reach potential renters exactly when they’re thinking about their next move. Enter geofencing — a location-based marketing superpower that can put your property right in front of their eyes at the perfect time.

What is Geofencing and why does it matter?

Imagine drawing an invisible fence around a specific location, like a competitor’s property, a bustling retail store, or even your favorite trendy coffee shop. Geofencing lets you do just that digitally. When someone with location services enabled on their phone enters or exits your designated zone, they can be served targeted ads for your property.

Here’s why geofencing is a game-changer for multifamily marketing:

  • Laser-focused targeting: Geofencing lets you target potential renters based on their physical movements and interests. Imagine reaching young professionals leaving work at a tech company or students exploring college-adjacent neighborhoods — all with laser precision.
  • The right message at the right time: People on the move are more receptive to new living options. A strategically-timed ad showcasing your apartment’s proximity to their workplace or favorite hangout can spark immediate interest.
  • Standing out from the crowd: Geofencing ads can be tailored with eye-catching visuals and persuasive messaging that sets you apart from generic apartment listings.

Geofencing beyond awareness

While brand awareness is a key benefit, geofencing can also drive renters down the conversion funnel:

  • Showcase your uniqueness: Highlight the aspects that differentiate your property — a stunning rooftop pool, a pet-friendly environment, or a vibrant community atmosphere — to renters who are actively considering your neighborhood.
  • Direct website traffic: Entice potential renters to visit your website for virtual tours, floor plans, and leasing information.
  • Promote special offers: Running a move-in special? Target users near competitor buildings with an ad showcasing your unbeatable offer.

Ready to try geofencing?

Geofencing is a powerful tool, but remember, success hinges on a well-defined strategy. Consider these factors:

  • Target the right locations: Identify areas frequented by your ideal renters, from workplaces to entertainment hubs.
  • Craft compelling creative: Visually appealing ads with clear messaging will grab attention and drive action.
  • Track and analyze results: Monitor your campaign’s performance and adjust your strategy for optimal results.

Introducing RentTarget. Geofencing: Your hyperlocal marketing advantage

While geofencing offers tremendous benefits, RentTarget. takes it a step further. Our state-of-the-art geofencing solution provides:

  • Precise, hyperlocal targeting: Reach potential renters within a 3-6 foot accuracy around the perimeter of the identified area, such as selected nearby competitors, businesses, and local attractions. This laser focus ensures your ads reach the most relevant audience.
  • Reach renters where they live, work, and play: RentTarget. serves FHA-compliant hyperlocal display ads across 600K+ apps and mobile sites to ensure your message reaches potential renters in their everyday environments.
  • Track performance: Gain a data-driven edge. Get detailed reporting of your campaign’s performance anytime in your RentHQ. dashboard. Track impressions, clicks, and conversions to measure success and optimize your strategy.

Generate engagement and interest

But RentTarget. doesn’t stop there. Our secret weapon? Proprietary first-party data gathered from traffic on the Rent. Network of sites. This allows us the unique advantage of targeting actively-searching renters with compelling ads, sparking curiosity and igniting interest in your property. Imagine capturing potential renters at the very moment they’re thinking about a move – that’s the power of RentTarget. Geofencing.

By leveraging the power of geofencing, you can attract qualified renters who are actively searching for apartments in your area. Don’t just blend in with the crowd — use RentTarget.’s powerful geofencing tool to rise above the noise and showcase your amazing property to the perfect residents.

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#Marketing Technology
#First Party Data