A picture really is worth a thousand words.

Where the first impression is often made through a screen, visually appealing content is everything. Especially when it comes to real estate photography for apartment listings, prospective tenants rely heavily on images to gauge the features and likability of a potential new place.

In this article, we delve into the remarkable influence of good pictures in apartment listings and explore how they can significantly impact the marketing success and overall rental experience. Best of all, if you follow these tips, you won’t need to hire a professional real estate photographer, unless of course, you just want to free up some time.

Tips for exceptional apartment photography

When maximizing the potential of an apartment listing to yield leads, there are a few factors to consider, none of which include hiring a professional photographer. The first impression pictures make on a listing makes apartment photography a critical focus when using Rent. Marketplace.

Apartment photography tips: Find the focal point of the room to draw attention to the main attraction. Center your images here to get gorgeous pictures.


Certainly, taking high-quality photos of rental properties is crucial for effective marketing. Here are some photography suggestions for property managers to help them capture appealing images of their rental properties:

  1. Use a High-Quality Camera: Invest in a good-quality camera or smartphone with a high-resolution sensor. This will ensure that your photos are sharp and detailed, always important for shooting real estate photography.

  2. Clean and Declutter: Before taking any real estate photos, ensure the property is clean and clutter-free for all your images. Remove personal items and unnecessary objects to create a spacious and inviting atmosphere.

  3. Choose the Right Time of Day: Natural light is your best friend when photographing interiors. Shoot during the golden hours, which are the first hour after sunrise and the last hour before sunset, for soft, warm light that enhances the property’s appeal.

  4. Turn on All Lights: Maximize the use of artificial lighting. Turn on all the lights in the property to create a well-lit and inviting space. The perfect lighting leads to gorgeous pictures. Also make sure the light temperatures you use set the mood.
  5. Use a Tripod: To avoid shaky shots, use a tripod or a stable surface to keep your camera steady and avoid blurry images. This is especially important in low light conditions.
  6. Wide-Angle Lens or Setting: Use a wide-angle lens or set your camera to a wide-angle mode to capture more of the room in a single shot. This helps showcase the spaciousness of the property to a potential buyer or renter.
  7. Level Your Shots: Make sure your photos are level and not tilted. This gives a professional look to your images. Many cameras and smartphones have gridlines to help you with this.
  8. Frame Your Shots: Use doorways, windows, or architectural features to frame your shots. This can add depth and interest to your photos.
  9. Staging Effectively: Staging is critical to making the property look appealing. Arrange furniture in a way that highlights the room’s functionality and flow.
  10. Use fresh flowers, tasteful decorations, and neutral colors to create a welcoming atmosphere.
  11. Capture Key Features: Highlight the property’s unique selling points. Whether it’s a stunning view, a beautiful fireplace, or a modern kitchen, make sure to include these in your photos.
  12. Use HDR Photography: High Dynamic Range (HDR) photography combines multiple exposures to capture a wider range of light and detail. This is particularly useful when dealing with rooms that have both bright and dark areas.
  13. Avoid Distorted Angles: Be cautious of extreme angles that can distort the room’s proportions. Avoid shooting from too low or too high, which can make rooms appear smaller or awkward.
  14. Show Outdoor Spaces: If the property has outdoor spaces like a patio or garden, include photos of these areas to showcase the full potential of the rental.
  15. Post-Processing: After capturing the images, consider some basic post-processing to enhance colors, contrast, and sharpness. Be mindful not to over-edit, as this can make photos look unnatural.
  16. Consistency is Key: Maintain a consistent style and composition throughout your photo set. This helps create a cohesive and professional-looking property listing.
  17. Experiment and Review: Don’t be afraid to take multiple shots from different angles and lighting conditions. Review your photos on a larger screen to ensure they meet your standards before publishing. For edits, use an easy-to-use photo editor like Pixlr to adjust color, saturation, sharpness and more.

By following these photography tips and techniques, property managers can create compelling images that make their rental properties more attractive to potential tenants. High-quality photos can greatly improve the marketing and rental process.

Professional photography relies on having a photo editor on your computer to work on listing photography.

The power of attractive apartment photography

From evoking emotions to revealing the true potential of a space, real estate photography is truly powerful when it’s done correctly. Good apartment photos, when used in listings, captivate potential renters and significantly enhance lead generation. No one will even know you didn’t hire professional photographers!

When combined with Rent. Marketplace’s effective lead generation tools, finding your next renter is just a few clicks away. Learn more about the power of Rent. Marketplace today!

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