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About Us.

Our mission is to simplify the experience of connecting people & properties. 

 

We do this by delivering integrated solutions that bring together the right renter, with the right property, at the right time, eliminating friction and driving efficiency.

Our Core Values

At Rent. our mission is driven by eight values that guide every decision we make.
Obsessed with Experience
Obsessed with Experience
Good is never enough. For our renters, clients, and people, we strive to deliver the best experience in everything we do and everything we deliver. We sweat the small stuff.
Act with Integrity
Act with Integrity
We win the right way. We earn trust by honoring our commitments. We respect truth and candor – even when uncomfortable.
Have Grit
Have Grit
We view adversity as an opportunity. Where others give up, we do not. We are relentless and always find a way.
“We” not “Me”
“We” not “Me”
We rise and fall together. Individuals can accomplish great things, but teams can accomplish the extraordinary. Our success rests on how we work with each other and those around us.
Do Things that Matter
Do Things that Matter
Disciplined focus drives results. We identify what drives the greatest impact, and then we deliver.
Keep Moving Forward
Keep Moving Forward
Speed matters. We have a bias to action and take calculated risks. Most decisions are reversible – experience is the best teacher.
Understand the “Why?”
Understand the “Why?”
We make ourselves better by being curious and questioning the status quo. Only by taking the time to understand the goals and needs of others can we deliver them the best.
Support our People & Community
Support our People & Community
Our people are our greatest resource. We believe investing in them and the communities in which we live and work matters.

Our Leaders

Meet our leadership team

Damon Joshua

President

Kathy Neumann

Chief Marketing Officer

Nishant Phadnis

Chief Product Officer

Chris Huff

Chief Technology Officer

Sheila Dehdashti

Chief People Officer

Rob Kocerha

Senior Vice President, Client Experience

Jesus Machuca

Senior Vice President, Sales

Will Byrum

Vice President, Corporate Development & Strategy

Damon Joshua

President

Kathy Neumann

Chief Marketing Officer

Nishant Phadnis

Chief Product Officer

Chris Huff

Chief Technology Officer

Sheila Dehdashti

Chief People Officer

Rob Kocerha

Senior Vice President, Client Experience

Jesus Machuca

Senior Vice President, Sales

Will Byrum

Vice President, Corporate Development & Strategy

Damon Joshua

President

As President, Damon leads the Rent. organization and sets the strategic vision and roadmap for continued growth at Rent., ensuring Rent. continues to meet the ever evolving needs of the multifamily industry. Damon’s customer-first values, coupled with his competitive drive and strategic acumen, make him a perfect fit to lead Rent. 

Damon’s career spans 25 years across various industries, including notable positions at MarketSource, Vertafore, Cisco, Verizon, and UPS, where he was responsible for managing multi-billion-dollar revenues and leading sales teams of 1,500. His diverse background provides him with a unique perspective to innovate and drive Rent.’s growth and product strategy forward.

Damon’s appointment marks an exciting chapter for Rent., and his dedication to driving value and efficiency for both clients and renters alike ensures that Rent. will remain at the forefront of the industry, delivering unparalleled experiences and solutions. Damon was appointed President in May of 2024.

As President, Damon leads the Rent. organization and sets the strategic vision and roadmap for continued growth at Rent., ensuring Rent. continues to meet the ever evolving needs of the multifamily industry. Damon’s customer-first values, coupled with his competitive drive and strategic acumen, make him a perfect fit to lead Rent. 

Damon’s career spans 25 years across various industries, including notable positions at MarketSource, Vertafore, Cisco, Verizon, and UPS, where he was responsible for managing multi-billion-dollar revenues and leading sales teams of 1,500. His diverse background provides him with a unique perspective to innovate and drive Rent.’s growth and product strategy forward.

Damon’s appointment marks an exciting chapter for Rent., and his dedication to driving value and efficiency for both clients and renters alike ensures that Rent. will remain at the forefront of the industry, delivering unparalleled experiences and solutions. Damon was appointed President in May of 2024.

Kathy Neumann

Chief Marketing Officer

Nishant Phadnis

Chief Product Officer

Nishant joined the company in 2012. Prior roles at Rent. include Rentals.com General Manager, Chief of Staff to the CEO, Director of Strategy and Corporate Development and Finance Manager.

 

Prior to Rent., Nishant spent more than five years at General Electric Company, where he held management positions within Business Development (M&A) and GE Energy Services. Nishant is a graduate of GE’s Financial Management Leadership Program, a two-year rotational program where he gained experience in global sourcing, commercial finance, financial planning and analysis (FP&A) and manufacturing finance.

Nishant joined the company in 2012. Prior roles at Rent. include Rentals.com General Manager, Chief of Staff to the CEO, Director of Strategy and Corporate Development and Finance Manager.

 

Prior to Rent., Nishant spent more than five years at General Electric Company, where he held management positions within Business Development (M&A) and GE Energy Services. Nishant is a graduate of GE’s Financial Management Leadership Program, a two-year rotational program where he gained experience in global sourcing, commercial finance, financial planning and analysis (FP&A) and manufacturing finance.

Chris Huff

Chief Technology Officer

As CTO for Rent., Chris Huff brings extensive expertise in mobile technologies, cloud, app development and machine learning. Chris will lead our development and technology efforts to continuously innovate and deliver solutions that simplify the experience of connecting people and properties. In addition to his technical expertise, Chris is a change agent and culture builder; making Chris the perfect fit for Rent. as we continue to evolve and grow our company.  Chris joined Rent. in September of 2023.

 

Prior to joining Rent., Chris served as CTO for ParkMobile, the #1 parking app in North America.  During his tenure at ParkMobile he led both Product and Engineering teams. Before ParkMobile, Chris held various roles including Head of Engineering for Watson Marketing (IBM), VP Mobile & Consumer App Development at The Weather Channel, and Senior IT leadership roles at The Home Depot.

 

In addition, Chris has been a SAP consultant for PWC and served as an IT Logistics Lead for the Atlanta Olympic Committee.  Chris holds a MBA from Georgia State University and a BBA from University of Georgia.

As CTO for Rent., Chris Huff brings extensive expertise in mobile technologies, cloud, app development and machine learning. Chris will lead our development and technology efforts to continuously innovate and deliver solutions that simplify the experience of connecting people and properties. In addition to his technical expertise, Chris is a change agent and culture builder; making Chris the perfect fit for Rent. as we continue to evolve and grow our company.  Chris joined Rent. in September of 2023.

 

Prior to joining Rent., Chris served as CTO for ParkMobile, the #1 parking app in North America.  During his tenure at ParkMobile he led both Product and Engineering teams. Before ParkMobile, Chris held various roles including Head of Engineering for Watson Marketing (IBM), VP Mobile & Consumer App Development at The Weather Channel, and Senior IT leadership roles at The Home Depot.

 

In addition, Chris has been a SAP consultant for PWC and served as an IT Logistics Lead for the Atlanta Olympic Committee.  Chris holds a MBA from Georgia State University and a BBA from University of Georgia.

Sheila Dehdashti

Chief People Officer

Sheila joined Rent as Chief People Officer in June of 2022 and brings with her over two decades of experience in strategic global HR leadership and organizational effectiveness. Most recently, Sheila served as Vice President, Human Resources at Fiserv, where she provided HR leadership and strategy for one of their largest growth businesses, and previously CH2M Hill (now part of Jacobs), Radiant systems (now part of NCR), and other companies. Recognized for her collaborative approach to people development and team effectiveness, Sheila’s expansive expertise across large and small organizations will be key to continued growth and evolution here at Rent.

Sheila joined Rent as Chief People Officer in June of 2022 and brings with her over two decades of experience in strategic global HR leadership and organizational effectiveness. Most recently, Sheila served as Vice President, Human Resources at Fiserv, where she provided HR leadership and strategy for one of their largest growth businesses, and previously CH2M Hill (now part of Jacobs), Radiant systems (now part of NCR), and other companies. Recognized for her collaborative approach to people development and team effectiveness, Sheila’s expansive expertise across large and small organizations will be key to continued growth and evolution here at Rent.

Rob Kocerha

Senior Vice President, Client Experience

Rob joined Rent. in 2018 and leads the Client Experience team. Rob and his team are passionate about delivering a world-class experience for clients and prospective renters from the very first minute they engage with the services and platforms Rent. provides. Prior to joining Rent., Rob was COO at Allconnect, where he spent 10 years in multiple roles in a successful effort to profitably scale and grow the then-small start-up. Rob also held several leadership positions in his 12 years with MCI and Verizon, where he learned how to meet challenges head-on and win in a very competitive environment. Rob earned his Bachelor’s degree in Accounting from Miami University, where he also proudly played on the golf team.

Rob joined Rent. in 2018 and leads the Client Experience team. Rob and his team are passionate about delivering a world-class experience for clients and prospective renters from the very first minute they engage with the services and platforms Rent. provides. Prior to joining Rent., Rob was COO at Allconnect, where he spent 10 years in multiple roles in a successful effort to profitably scale and grow the then-small start-up. Rob also held several leadership positions in his 12 years with MCI and Verizon, where he learned how to meet challenges head-on and win in a very competitive environment. Rob earned his Bachelor’s degree in Accounting from Miami University, where he also proudly played on the golf team.

Jesus Machuca

Senior Vice President, Sales

As SVP and Head of Sales, Jesus leads the sales organization for Rent. He is responsible for driving sales expansion and innovation while implementing strategies that ensure revenue growth, client development, and retention among both our national and local clients.

 

Jesus joined Rent. in 2017 and brings extensive leadership experience in sales, business and organizational strategy, digital marketing, and agency and product development. Prior to Rent., Jesus served in key growth leadership positions at Publicis, Seccion Amarilla, The Dallas Morning, and others. During his tenure with these organizations, he oversaw company and product expansion, business modeling and development, and revenue and go-to-market sales strategies. Jesus’ extensive data-driven experience across diversified industries will continue to be a catalyst for growth and change at Rent. 

As SVP and Head of Sales, Jesus leads the sales organization for Rent. He is responsible for driving sales expansion and innovation while implementing strategies that ensure revenue growth, client development, and retention among both our national and local clients.

 

Jesus joined Rent. in 2017 and brings extensive leadership experience in sales, business and organizational strategy, digital marketing, and agency and product development. Prior to Rent., Jesus served in key growth leadership positions at Publicis, Seccion Amarilla, The Dallas Morning, and others. During his tenure with these organizations, he oversaw company and product expansion, business modeling and development, and revenue and go-to-market sales strategies. Jesus’ extensive data-driven experience across diversified industries will continue to be a catalyst for growth and change at Rent. 

Will Byrum

Vice President, Corporate Development & Strategy

As Vice President of Corporate Development & Strategy, Will Byrum is responsible for identifying, planning and executing top strategic initiatives for Rent., both internal (e.g., annual planning) and external (e.g., M&A).

Prior to joining Rent., Will began his career as a management consultant at Bain & Company, where he spent a decade helping clients with business transformations, growth strategy and private equity due diligence. He then spent time at The Coca-Cola Company doing strategy work for their North American business.

Will graduated summa cum laude (Bachelor of Science in Business Administration) from the University of North Carolina at Chapel Hill, and he later returned to UNC-CH to earn his MBA.

As Vice President of Corporate Development & Strategy, Will Byrum is responsible for identifying, planning and executing top strategic initiatives for Rent., both internal (e.g., annual planning) and external (e.g., M&A).

Prior to joining Rent., Will began his career as a management consultant at Bain & Company, where he spent a decade helping clients with business transformations, growth strategy and private equity due diligence. He then spent time at The Coca-Cola Company doing strategy work for their North American business.

Will graduated summa cum laude (Bachelor of Science in Business Administration) from the University of North Carolina at Chapel Hill, and he later returned to UNC-CH to earn his MBA.

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