Our Additional Notice for California Consumers can be found here.
Privacy Policy
Our Additional Notice for California Consumers can be found here.
1. Collection.
a. Information you provide to us or others via the Sites. When you use the Sites, you can provide personal information about yourself to us, such as personal and contact information (including name, email address, and telephone number), properties you may be interested in, and any additional information you choose to provide about yourself and your search for a new home (such as move-in date, desired floor plans, and the like).
c. Calls, text messages, and other communications. We make tools available that facilitate communications between you and properties by phone, email or text (such as when you call a property using the phone number displayed on one of the Sites). When these tools are used, we may collect certain information related to the communication, like email addresses, contact logs, calling number, call duration, date and time of the communication, and similar information. We will also obtain the content of emails, calls, or text messages exchanged by you and properties to the extent they are exchanged through the Sites. Please note that if you contact us or a property via the phone numbers provided on the Sites, we may record the phone conversation and store a recording and transcription of such call for quality assurance and customer service purposes; you will be notified at the beginning of a call if it may be recorded or monitored.
d. Location data. If you use the Apps and authorize them to use your location, we may collect the location of your device. You can deactivate our collection of location data at any time within your mobile device settings.
e. Logs of your session on our Sites. When you visit our Sites, we collect information about how you use them. This information may include information based on your interactions with the Sites and their advertising (such as search information, device sign-on data, statistics on page views, traffic to, from and within the Sites), IP address, standard web log information, information about the type of device through which you access the Sites (such as connection information such as the name of your mobile operator or ISP, browser type, language and time zone).
f. Social network data. If you log on to our Sites using your social media account, we may receive information about your social media profile that you have authorized the social network to share with us as part of your sign-on. Additionally, if you interact with any content we make available on social media – such as by “liking” our content or posting a response to our posts – we may be able to access information that the social media network makes publicly available in connection with that interaction.
2. Use.
a. provide the services and customer support you request, including providing your information to properties as you request, helping you learn more about properties (such as with online content and functionalities enabling property tours), facilitating rental applications, and confirming emails related to the Sites’ services, reminders, and transactions;
b. contact and communicate with properties, landlords, or us;
d. personalize or customize your experience and otherwise measure and improve the Sites’ services, as well as modify and update existing services and develop new services;
e. communicate with you about properties, products, services, offers, promotions, or events, including by sending you relevant residential real estate related listings, via email, phone, text messaging, push notification on your phone, or other means;
f. deliver targeted and interest-based marketing, service updates, and promotional offers, on our Sites and elsewhere;
g. connect you with third parties that provide products or services that may be relevant to you;
h. facilitate your ability to make payments to third parties through the Sites, should you choose to do so;
i. request your review of a property;
j. compare information for accuracy and verify it with third parties;
k. measure consumer or property interest in and/or satisfaction with our products and services, including by monitoring and analyzing trends, usage, and activities connected to the Sites;
l. summarize, link, or combine your information with other information we hold or receive from others to help us perform any of the purposes listed here;
m. help promote a safe service and detect and prevent error, fraud and other potentially prohibited or illegal activity;
n. enforce our agreements, terms, conditions, and policies, and send you notices and alerts;
o. provide services as otherwise described to you at the time of collection;
p. prepare aggregated or deidentified data, including for general marketing and analytical purposes; and
q. learn more about you or other individuals.
3. Disclosure.
a. Persons to whom you direct us to share information – Our Sites enable you to communicate with properties by email, phone, or text. When you submit a message to a property, or call or text a property, we will provide your information to that property. When you contact a property, they will store information about you, such as your name, email address, phone number, etc. Similarly, if you schedule a tour with a property, you direct us to share your information with that property to facilitate the tour and manage whether it has occurred. We expect properties to use your information for the purpose of your interaction with them as a renter. You can visit the privacy policies maintained by properties you contact to learn more about their privacy practices.
b. Service providers to Rent Group – Service providers under contract who help with our business operations.
c. Our other Business Partners – Third parties offering products or services that may be relevant to you, whose services you agree to use (e.g., the rental application product referenced above), you have expressed an interest in, or with whom you have authorized us to share your personal information.
e. communicate with you about properties, products, services, offers, promotions, or events, including by sending you relevant residential real estate related listings, via email, phone, text messaging, push notification on your phone, or other means;
d. Information you make public – If you make information public, such as by posting a review on our Site(s), that information may be available to the general public.
e. To comply with our Legal Obligations or in Connection with Legal Claims – We may share information with any third party to satisfy any requirement of laws, rules, regulations, legal process, or governmental requests. Additionally, we may share information in connection with our establishment, exercise, or defense of legal claims. This may include disclosures to law enforcement offices, third-party rights owners, or others in connection with enforcing our Terms of Service or Privacy Policy; responding to claims that an advertisement, posting or other content violates the rights of a third party; or protecting the rights, property or personal safety of our users or the general public.
f. Sharing in Connection with Business Transfers – We may share personal information with another business entity should we plan to merge with, or sell substantially all our assets to that business entity.
4. Communications and Communication Tools.
Send-to-a-Friend. Our Send-to-a-Friend functionality lets you share listings with friends by providing your friend’s email address. If you use our Send-to-a-Friend or other email tools, we do not permanently store the email address you give us, or use that email address for any marketing purpose other than to send an email to your friend as directed by you.
Email preferences. We provide all users with the opportunity to opt out of receiving marketing communications from us. To remove your contact information from our lists and newsletters, click on the “unsubscribe” link that is included at the bottom of any email you receive from us, and adjust your “preferences” accordingly.
In addition, you may opt out of marketing communications by providing your email address and updating your “preferences” through the links below. Please note that we send emails through our different brands, so you will likely need to opt out through each one of the below links to ensure a complete opt out.
Rent. Email Opt Out
Apartment Guide Email Opt Out
Rentals.com Email Opt Out
5. Interest-Based Advertising and Opting Out.
One way to opt out of certain of these technologies is by visiting the Digital Advertising Alliance and the Network Advertising Initiative. You can also opt out of targeted advertising by visiting our Do Not Sell or Share my Personal Information page.
Please note the above links do not opt you out of being served advertising; you will continue to receive generic ads that are not based on your specific interests.
6. Privacy Rights Requests
Right of Access: A right to confirm whether we are processing personal information about you, and to request to access such personal information (including, if applicable, in a portable and readily usable format).
Right of Deletion: A right to request that we delete personal information concerning you. Please note that if you have requested a service that requires the use of your personal information, we may not be able to provide that service if you choose to delete your personal information.
Right of Correction: A right to request that we correct inaccurate personal information we may hold about you.
7. Renters, Properties, External Websites and other Third Parties.
The Sites have links to other websites that may collect personal information about you if you access or use them. We are not responsible for the privacy practices or the content of those linked websites.
8. Account Protection.
9. Security.
10. Minors.
11. Retention
12. General.
13. Questions.
Rent Group Inc.
Attn: General Counsel
271 17th Street NW, Suite 1850
Atlanta, Georgia 30363
or via email to privacy@rent.com.
CaliforniaNotice
Additional Notice for California Consumers
Personal Information We Collect
(A) Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers (e.g., if you register an account with us).
(B) Personal information described in Cal. Civ. Code Section 1798.80(e) (California Customer Records statute). This means any information that identifies, relates to, describes, or is capable of being associated with a particular individual, including, the “identifiers” listed in the preceding bullet point A, and the following: If you have created an account with us, you have the ability to store self-reported employment, income and/or credit score information under your account, in case you want to provide it to others in connection with making a rental application. You can delete such information at any time.
(C) Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
(D) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with us or our affiliates’ websites, applications, or advertisements. This includes (1) logs of your session on our Sites; (2) data collected by automated means like cookies, web beacons, and similar technologies; and (3) connection information associated with calls, text messages, and other communications with you.
(E) Geolocation data – If you authorize our Apps to use your location, we will receive location information. You can disable collection of location information by our Apps at any time in your mobile device settings.
(F) Audio information from calls you place to properties, including recordings and transcriptions of such calls – you will be notified at the beginning of a call if it may be recorded or monitored. Electronic information in the form of Internet or other electronic network activity information as described above may also be collected.
(G) Sensitive personal information, including (1) account login credentials; (2) government-issued identifiers that you provide in connection with rental applications; (3) precise geolocation data as described above; and (4) content of emails between consumers and properties, to the extent these may be received by us when we are not the intended recipient of such communications.
(H) Inferences drawn from (1) the information we collect when you visit our websites, use our apps, or interact with Rent.-related tools, widgets or plug-ins or our official social media pages or Rent.-related social media apps, tools, widgets and plug-ins, (2) information we collect, including through affiliates and third-party suppliers, regarding content and other data posted on the Internet (such as public locations on the Internet), and (3) information about consumer preferences and behavior that we collect on our websites and mobile apps or purchase from third party affiliates in order to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Use of Personal Information:
(1) Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with applicable laws and other standards.
(2) Helping to ensure security and integrity while using personal information as may be reasonably necessary and proportionate, including detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
(3) Debugging to identify and repair errors that impair existing intended functionality.
(4) Short-term, transient use of personal information that is not disclosed to another third party and is not used to build a profile about you or otherwise alter your experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction.
(5) Performing services on our own behalf for you or others, including by providing your information to properties as you request; facilitating contact and communication between you, us, and relevant properties; maintaining or servicing accounts; providing customer service; processing or fulfilling transactions; verifying customer information; facilitating the processing of payments; providing advertising or marketing services; resolving disputes and troubleshooting problems; sending you relevant residential real estate related listings via email, phone, text messaging or push notification on your phone; or sending you notices and alerts.
(6) Undertaking internal research for technological development and demonstration.
(7) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for us, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for us, or controlled by is.
Disclosure of Personal Information
We do not “sell” personal information of individuals we know to be under the age of 16, or share the personal information of individuals we know to be under the age of 16 for cross-context-behavioral advertising. Within the last 12 months, we have disclosed personal information in all or substantially all of the categories identified above to other businesses, service providers, or third parties for various business purposes. For more information about the categories of personal information we have disclosed for business purposes, the categories of entities to whom we have disclosed this information, and the purposes for which we have disclosed the information, please see Section 3 above (“Disclosure”).
We do not disclose personal information of individuals we know to be under the age of 16 to other businesses or third parties for consideration or for cross-context behavioral advertising.
Your California Rights
We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your personal information.
You may request to exercise these rights by either:
1) completing our Correction Rights Form for Correction Rights;
2) completing our Privacy Rights Form for all other rights; or
3) emailing us at privacy@rent.com.
Agent Authorization
Metrics Regarding Privacy Requests
of Sales or Sharing
Substantive Response