Press
09/01/2022
Anatomy of a Rebrand – a Q&A with Kathy Neumann, CMO of Rent.
#Multifamily Marketing
#women in leadership
#Branding
#Rent. Leadership

Source: Advertising Week
Kathy Neumann, CMO of Rent., brings over 20 years of experience in building brands, teams, and consumer experiences spanning retail and tech at best-in-class organizations. In this Q&A with Advertising Week, Kathy shares how Rent.’s complete branding evolution impacted every facet of the organization and Rent.’s renewed mission to build true partnerships with clients.
When we think about rebrands, it’s natural to go to think about a rebrand in terms of visual identity as that is the most visible manifestation of the brand. However, to truly create a new brand it is so much more. You really have to get at the DNA of the company. A true rebrand touches every aspect of the organization.
Kathy Neumann
Chief Marketing Officer at Rent.Featured News

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#Multifamily Marketing
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08/30/2022
Rent. celebrates Women’s Equality Day 2022
Rent. celebrated women in leadership with an excellent panel of rockstars in the multifamily industry. The panel discussed their career journeys, tips for aspiring leaders, and their approach to work-life balance.
Source: Rent.
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08/18/2022
The Motley Fool: What’s going on in the housing market?
Jon Ziglar, Rent. CEO, joined Matthew Frankel from The Motley Fool to discuss major trends like tech adoption, build-to-rent housing, rent rate increases, and onsite efficiency tactics that are impacting the rental industry.
Source: The Motley Fool