A property’s website acts as a canvas for brand storytelling and is an increasingly important part of multifamily marketing.
Today, Rent., a leading provider of integrated marketing solutions to the multi-and single-family rentals industry, announced the official nationwide launch of Property Sites, an integrated, turnkey solution which automates the creation of fully-functional websites for multifamily marketers. Property Sites, an extension of the existing RentMarketplace. family of solutions, has completed a highly successful pilot which has been running since late 2022.
Rent.’s Property Sites utilizes data and content from RentMarketplace. listings to automate the development of beautiful and effective websites in a matter of minutes, while still supporting attractive design options. This ensures properties can infuse their unique brand identity into their site. Property Sites can be quickly activated for existing customers of RentMarketplace., but is also available to any multifamily marketer, property management company or property owner, whether they currently advertise on the Rent. network or not.
“A property’s website acts as a canvas for brand storytelling and is an increasingly important part of multifamily marketing” shared Kathy Neumann, CMO of Rent. “However, websites can be cumbersome and expensive to maintain, particularly for property management companies with dozens of communities or more. Our Property Websites solution directly addresses this marketing challenge and the feedback from our pilot has been phenomenal.”