CCR Magazine: Navigating a company rebrand can be a challenge
Rent. CMO, Kathy Neumann joined Commercial Construction & Renovation to talk about how she and the team made the latest Rent. transformation a reality. She shared top lessons learned from the latest rebrand and how she applied her nearly 20 years of experience in leading branding initiatives to create a successful launch that is built to last.
All our solutions work together, and from a client perspective, it is easy to track performance through our RentHQ. interface and dashboards. With all this great work on the development and solutions offering side, we felt we really needed to make a statement and signal to the industry the evolution of Rent. A very visible sign of the seismic shift we have made in our offerings.
Kathy NeumannChief Marketing Officer at Rent.