MFE: Avoiding the Occupancy Fallacy: How to Get Ahead of Renter Turnover


by Rachel Richardson
Content Manager, Demand GenerationRenter migration is the sleeping giant that apartment communities won’t want to ignore.
The multifamily industry is buzzing about record-breaking occupancy rates as renters seek new living situations suited to their needs. This may tempt leasing teams to relax their multifamily marketing initiatives, but resident retention will be one of the biggest challenges moving forward.
Owners and operators should be wary of getting caught in the “occupancy fallacy” — the idea that high occupancy rates in the near term will alleviate vacancy concerns longer term.

by Rachel Richardson
Content Manager, Demand GenerationRachel Richardson is a Content Manager with a mission to bring Rent.’s social media, marketing and communication efforts to life. She holds an MS in Brand Communications from the University of Colorado – Denver. In her free time, you can find her painting, boxing, baking, and hanging out with her calico cat, Aiva.
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