Four ways the way prospective residents search for apartments has changed — and what to do about it.

Our modern digital landscape is expansive. Savvy renters are tapping into more online resources than ever to discover and vet new apartment homes. And the pandemic accelerated renters’ shift to digital “shopping” even further. Without leaving their couch, renters are now able to access a property’s amenities, resident reviews and even tour an apartment. Renters are deciding about your property before you even know they are looking.

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Sean Barry is COO of Rent., a leading digital marketing solutions company that empowers millions nationwide to find apartments and houses for rent. Through its brands, Rent. continues to simplify the apartment search experience while driving quality advertiser leads that result in occupancies and a high return on investment. With powerful online and mobile solutions that provide prospective renters with the information and tools they need, Rent. connects consumers with a home that reflects their personal lifestyles.

#Multifamily Marketing
#Marketing Technology

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Source: Business Wire
06/21/2022

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