Four ways the way prospective residents search for apartments has changed — and what to do about it.

Our modern digital landscape is expansive. Savvy renters are tapping into more online resources than ever to discover and vet new apartment homes. And the pandemic accelerated renters’ shift to digital “shopping” even further. Without leaving their couch, renters are now able to access a property’s amenities, resident reviews and even tour an apartment. Renters are deciding about your property before you even know they are looking.