“In this episode of YouShouldTalkTo, Kathy Neumann, CMO of Rent, explains why it’s important to test marketing campaigns before pulling back the budget, even during hard times. Kathy and host Daniel Weiner get into the benefits of digital to brands and consumers and discuss the importance of agency-brand relationships, how to work with agency partners, and how to get the most out of them.”
Watch the YouTube video below or click here to enjoy the audio version.
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