Press
09/01/2022
Anatomy of a Rebrand – a Q&A with Kathy Neumann, CMO of Rent.
#Multifamily Marketing
#women in leadership
#Branding
#Rent. Leadership
Source: Advertising Week
Kathy Neumann, CMO of Rent., brings over 20 years of experience in building brands, teams, and consumer experiences spanning retail and tech at best-in-class organizations. In this Q&A with Advertising Week, Kathy shares how Rent.’s complete branding evolution impacted every facet of the organization and Rent.’s renewed mission to build true partnerships with clients.
When we think about rebrands, it’s natural to go to think about a rebrand in terms of visual identity as that is the most visible manifestation of the brand. However, to truly create a new brand it is so much more. You really have to get at the DNA of the company. A true rebrand touches every aspect of the organization.
Kathy Neumann
Chief Marketing Officer at Rent.Featured News
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#Rent Trends
08/04/2022
CBS News: Apartment rents are shooting up in hundreds of cities across the U.S. Here’s why.
Rent.'s Sr. Managing Editor, Brian Carberry, shares what is contributing to surging rents in almost 400 U.S. cities with CBS News' Money Watch.
Source: CBS News