Artificial intelligence (AI) is no longer a tool of the future—it’s a necessity for staying competitive in today’s multifamily industry. Yet, according to Rent.’s State of Multifamily Marketing in 2025 report, only 35% of multifamily professionals feel comfortable using AI tools. This hesitation poses a challenge for owners and operators who are eager to integrate AI into their operations. But there’s good news: with the right strategies, your team can adopt AI confidently while ensuring compliance with Fair Housing regulations.

Feeling lost? You’re not alone

Adopting new technology can feel overwhelming, especially when it comes to AI. The hesitation many multifamily professionals experience often stems from a lack of information rather than an outright fear of technology. People want to know: How will this impact my job? Will it really make my life easier?

Add to that the need to ensure Fair Housing compliance, and it’s no wonder some teams feel stuck. But here’s the thing—with the right approach, these challenges are entirely surmountable.

The key lies in education and training. When onsite teams understand how AI tools work, the benefits they provide, and their limitations, they’re far more likely to embrace them. At the same time, it’s crucial to emphasize the importance of human oversight. Technology is a game-changer, but it works best when paired with the expertise and judgment of skilled professionals.

The growing role of AI in multifamily

AI is changing the game for multifamily professionals, helping tackle challenges with a fresh, innovative approach. It’s making waves in areas like resident retention, communication, and building stronger brand connections. Did you know that by 2025, sixty-one percent of multifamily communities will use or plan to use chatbots? These handy virtual assistants provide apartment hunters with instant answers, gather important prospect data, and help onsite teams focus their follow-ups where it matters most. Similarly, as renters place more trust in online reviews, AI-powered reputation management tools have become a must-have. Fifty-seven percent of multifamily professionals are already tapping into these tools to craft thoughtful responses, stay active on social media, and manage their online presence effectively. And while it’s true that some resident turnover is inevitable, AI can step in to help communities retain renters they value by automating repetitive tasks and improving communication. This frees up onsite teams to focus on creating an exceptional resident experience, ensuring they stay ahead in this fast-evolving industry.

How Rent. can help

At Rent., we understand the challenges multifamily teams face when adopting AI. That’s why we’ve developed a suite of solutions designed to make AI both accessible and impactful. Here’s how we can help you harness the power of AI:

• Conversion AI Photo Optimizer: Automatically showcase your community’s most engaging photos. Properties using this tool see a 3.9x increase in photo engagement.
  
  
• Conversion AI Room Staging: Bring interiors to life with stunning virtual renderings in a variety of styles—no physical staging required.
  
  
• Conversion AI Calls: Intelligent virtual call agents handle 77% of calls, answering questions and automating guest card entry to free up your onsite team’s time.
  
  
• Conversion AI Reviews: Manage your online reputation effortlessly. Spin up detailed review responses, translate messages into different languages, and generate high-level summaries of online feedback.
  
  
• Conversion AI Social: Save time and boost your social media presence. Quickly craft captions, find the perfect images, and build a robust content calendar in a matter of seconds.
  
  

Moving forward with confidence

AI is no longer optional in the multifamily industry—it’s essential. By investing in education, emphasizing the role of human oversight, and leveraging Rent.’s AI solutions, you can equip your team to embrace this technology with confidence. Together, we can ensure your operations remain efficient, compliant, and ahead of the curve.

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