2024 Rent. Recap: Reaching new heights in multifamily marketing
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2024 Rent. Recap: Reaching new heights in multifamily marketing
2024 has been a year of change, with multifamily teams being tasked with achieving more than ever with their marketing budgets. Luckily, the Rent. team has been hard at work improving the effectiveness of our solutions to help hardworking multifamily teams get the most out of their marketing efforts.
From new innovations like FHA-compliant AI, to proactively addressing emerging industry regulations, and the addition of our new company president—it’s been an exciting year at Rent. Take a peek at our biggest highlights from 2024...
AI—everyone’s favorite marketing buzzword—made a big splash at Rent. this year, with several of our solutions getting major upgrades thanks to the power of this incredible technology.
Not sure which listing photo will get the most clicks? Conversion AI Photo Optimizer for RentMarketplace. will do that automatically for you! Empty unit photos looking a bit drab? Conversion AI Room Staging for RentMarketplace. brings your units to life effortlessly with virtually staged furnishings. Not sure how to respond to your reviews, or what social content to post? Conversion AI Reviews and Social for RentRep. makes custom content creation and crafting unique review responses a breeze with a single click!
AI is here to stay, and Conversion AI from Rent. makes it easy to do more with less effort. Best of all, Conversion AI is FHA-compliant, and is included with our existing solutions at no extra cost.
Effective multifamily marketing strategies reach renters everywhere they discover new places to live. This year, we announced major upgrades to RentMarketplace. Diamond and Platinum packages that automatically boost your reach beyond ILS to display advertising, renter inboxes, social feeds, and more.
Not only do our new listing packages expand your online visibility, but they improve your brand awareness with company logos, portfolio property features, links to your website, and lead quality-enhancing contact forms right on your RentMarketplace. listings.
Explore RentMarketplace. packages →
Getting the pulse on your performance has never been easier. This year, we fully redesigned RentHQ. to make it easier for Rent. clients to view their metrics, manage their marketing solutions, view and update billing, and get support—all from one centralized dashboard. The sleek, new interface makes it easy to glean your property performance at-a-glance, with advanced filtering that lets you sort by product, location, and more.
Leads pour in every day from your website, listings, and social ads—but who realistically has time to follow up with them? Sound familiar? You’re not alone. That’s why we released a new renter communication solution that automatically follows up with leads via email and text so you can focus on building a stellar onsite experience.
RentEngage. Lead Nurture makes it effortless to drive prospects to tour and apply with custom emails featuring your community’s logo, imagery, and unique features. Have special offers or price drops? Lead Nurture automatically informs prospects to further entice them to lease with you.
Discover RentEngage. Lead Nurture →
Renters can’t pass up a great deal. And if you’re offering promotions, why not tell the world? Our new Dynamic Promos feature for RentSocial. (Essential & Automated) and RentSearch. Premier makes it easy to drive traffic and leads by highlighting your latest promotions directly in your Google PPC search ads or Facebook social ads.
Just add your special offer details to RentHQ. Content Manager once and all your live ads update in near real-time. How easy is that?
Ever try to buy something online, only to uncover a ton of unexpected shipping, processing, and convenience fees at checkout? Not a great experience. Consumers crave transparency to make better informed decisions, especially when it comes to their hard-earned dollars.
With recent initiatives popping up around the country to empower consumers with a better picture of the total cost of renting, Rent. jumped on the chance to create a better experience and get ahead of industry compliance needs. On top of rent costs, deposits, application fees, monthly pet charges, and parking fees, our network of sites were the first to display projected monthly utility costs.
It’s one thing to advertise on TikTok. But it’s a big deal when they spotlight your solution for effectively connecting renters with communities they love! Our RentSocial. Tiktok solution made waves when it was introduced to the industry, and the TikTok Business Center recognized its success with a new case study highlighting client success stories. This solution has been crushing industry standards with higher click-through rates, lower cost-per-clicks, and consistently landing in the top 10% for engagement on the platform in their category.
Want to see the results for yourself?
At Rent., we always strive to innovate and push boundaries—but it’s always great to be recognized for it! We’re proud to have been selected for two E3 Exhibiting Effectiveness Evaluation Team Awards for outstanding visual communication for our booth design at NAA Apartmentalize 2024. On top of that, our series of product explainer videos took home the gold at the Davey Awards from the Academy of Interactive & Visual Arts.
We were thrilled to greet our new President, Damon Joshua, to Rent. in 2024! With more than 25 years of sales leadership experience and a strong track record of driving revenue growth, Damon will bring his strategic vision to guide Rent.’s roadmap as it continues to meet the needs of the rapidly changing multifamily industry. He will direct the overall strategy and operations at Rent. and will grow the business by ensuring we continue to be the most innovative platform for the multifamily industry to market properties, connect with quality renters, and fill vacancies.
We want to thank you for rocking with Rent. in 2024! We’re fired up and ready to deliver new, innovative solutions that address industry challenges head on, and simplify the art of leasing in 2025 for hardworking multifamily teams like yours.
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