RentSearch. — Rent.’s hyper-targeted, turnkey pay-per-click ad solution (formerly named Search Ads Express™)—recently won a Marketing and Advertising Excellence Award from the Property Management Association.
While our clients have seen how powerful RentSearch. is, we wanted to share a few reasons why it’s a certified award winner. But first, let’s clarify what RentSearch. is and how it helps properties easily get in front of renters.
What is RentSearch.?
Over 87% of renters start their apartment finding journey on a search engine¹. This makes search an optimal space to drive awareness and catch renters before they explore competitor properties.
To maximize this opportunity for properties, we have simplified the process of generating multifamily pay-per-click (PPC) search ads.
RentSearch. pulls in property data (location, amenities, pricing, etc) and seamlessly generates sophisticated, high-performing PPC Google ads. These ads effectively target in-market renters to a property’s website using Rent.’s proprietary first-party audience of apartment seekers actively looking for their next home.
This results in reduced effort and cost while yielding stronger results than an in-house solution. In fact, RentSearch. Google PPC ads have a 300% higher click-through rate (CTR) than the industry average.²
For property management companies that want to optimize time, increase website traffic, and appear amongst the first results of a Google search, this is a no-brainer.
Why it’s a winner
No-hassle search ads!
Running search ads is no small feat. Defining your objective and target audience, managing the budget, and optimizing performance is a lot of work for one property’s ads, much less a whole portfolio’s worth.
RentSearch. reduces multifamily marketers’ time and efforts by automating the whole process from the start. This turnkey solution pulls information from a property’s listing data to generate highly-attractive search ads built by industry experts to substantially increase traffic to a property’s website.
Ads update automatically with your latest listing data, alleviating manual effort needed to adjust ad parameters. Campaign building is completely managed on our end so you can sit back, relax and watch the results roll in.
Hyper-targeting powered by the Rent. Network
Establishing your own ad targeting can be time-consuming and confusing. If your targeting isn’t on point, you can also risk overspending on underwhelming results.
RentSearch. helps property marketers by leveraging Rent.’s proprietary audience of in-market renters, making great results easy to achieve.
Additionally, given the tech industry’s move toward privacy, partnering with a vendor such as Rent. that offers effective audience targeting data will be increasingly critical for ad efficiency going forward.
A trusted Google Premier Partner
Rent. is a Google Premier Partner, a distinction reserved for the top 3% of participating partner companies each calendar year.
With this accolade, you can trust that the partner is a leader in their field, meeting ad spend requirements, delivering client revenue growth, and achieving the highest certification and performance requirements.
Incredible results
RentSearch. also drives real results for clients. Here are just a few of the noteworthy achievements RentSearch. has established since it was released:
No-hassle search ads!
Assessing your ad results is no longer a hassle. Reporting for RentSearch. is easily accessible in the Rent. dashboard with all other Rent. products. Measure your impressions and clicks from in-market renters with ease.
RentSearch. has won over industry leaders by delivering highly-effective ads to the right renters at the right time. This turnkey solution takes the guesswork and strain out of the PPC search ad process. Before you run your next campaign, consider the benefits of a trusted partner like Rent. that offers the audience and tools to get you the results you need.
RentSearch. has won over industry leaders by delivering highly-effective ads to the right renters at the right time. This turnkey solution takes the guesswork and strain out of the PPC search ad process. Before you run your next campaign, consider the benefits of a trusted partner like Rent. that offers the audience and tools to get you the results you need.
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