The perfect Apartmentalize! Top 4 events for innovation, celebration and connection
2 mins read
We’ll see you in Atlanta! Your perfect place for Apartmentalize.
The Rent. team is happy to have you in our hometown for Apartmentalize! Our doors are open at Booth #3201 (the heart of the convention center). Come on in for cutting-edge technology, epic celebrations, and unforgettable connections.
Top places to be:
Demo new leasing innovations
June 8-9th Booth #3201
Try out the cutting-edge marketing tech that’s rocked the multifamily world this year. From a full-scale solution for lease-ups to social media advertising to reach renters on TikTok, we’ll help you connect with the right renters at the right time. Browse innovations in the meantime.
Simplify tour scheduling
June 8-9th Booth #3201
Get the most qualified renter leads in your door and save time with tour scheduling that integrates with your ILS. Visit our Tours Desk to instantly set up Tour Calendar for RentMarketplace. listings.
Get inspired at RentTalks.
June 8-9th Booth #3201
Hear first-hand insights on the hour from the most influential voices in the industry. Here’s the lineup:
What Renters Really Care About — and How to Reach Them | Thursday, June 8 – 1:00 p.m.
We kick off Apartmentalize with a discussion about Rent.’s Renter Preferences Report, a comprehensive examination of property preferences across a variety of generations and experience levels. We’ll offer in-depth insight into the in-unit features and amenities they desire, as well as the pain points renters encounter when searching for their next home.
Presented by Revai Seiler, Vice President of CRM, Data and Marketing Analytics and Matt Doris, Vice President of B2B Marketing.
RentMarketplace. — A Fresh Look at a Marketing Classic | Thursday, June 8 – 2:00 p.m.
Don’t lose sight of digital favorites! We’ll show you four common areas that are most often overlooked in multifamily marketing plans, as well as how things have changed and how you can elevate and leverage these channels to match the requirements of modern renters.
Presented by Kathy Neumann, Chief Marketing Officer and Khet Richards, Senior Director of Advertising Product.
Writing Your Reputation Checklist | Thursday, June 8 – 3:00 p.m.
Community reviews are the most influential when renters are deciding whether to sign a lease with 89% looking at responses to positive and negative reviews. As an extension of the onsite teams’ marketing efforts, responses are critical to reputation management, and they provide SEO benefits. Rent. is here to help design your Reputation Management Playbook.
Presented by Carissa Bruce, Senior Regional Solutions Specialist and Greg Waggoner, Senior Product Manager.
Integration Pitfalls and Automation Missteps | Thursday, June 8 – 4:00 p.m.
Pitfalls can be plentiful when implementing new technology, including items such as compatibility issues, data Integration and migration, security and privacy concerns, and change management and user adoption. The level of integration used also heavily influences these issues. Automation missteps that can crop up include a lack of clear strategy, inadequate process analysis, poor stakeholder communication and many more.
Presented by Sam Skrobot, Director of Integration Partnerships and Nishant Phadnis, Chief Product Officer.
Life After Cookies — The Data Solution | Friday, June 9 – 10:00 a.m.
For this session, we’ll explore the different types of data, how it is collected and how it can be used. We’ll also explore the benefits and challenges of collecting data in-house and how third-party partners can assist with an understanding of your residents and prospects.
Presented by Nishant Phadnis, Chief Product Officer.
How I Made Friends with ChatGPT | Friday, January 9 – 11:00 a.m.
ChatGPT is here and advancing rapidly. There are a number of benefits to the system, but there are also numerous limitations that need to be understood and addressed. Any use of ChatGPT in your marketing needs to be monitored, evaluated and fine-tuned to ensure that it’s providing the benefits your communities need and not providing counterproductive results.
Presented by Tracey Del Moral, Senior Director of Product Marketing and Caleb Wright, Principal Product Manager.
Ignore TikTok at Your Own Peril | Friday, June 9 – 12:00 p.m.
TikTok is quickly catching Google’s search usage, and it’s the nation’s fastest-growing social media app. TikTok users spend almost triple the amount of time on the site as Facebook users and quintuple the amount of YouTube users, making the addition of TikTok a must for any marketing efforts.
Presented by Kate Terhune, Director of Brand Marketing and Alex Vigano, Product Manager of B2B.
Celebrate at Rock the ATL
June 7th at 7PM Terminus 330
Three full levels of the perfect celebration to start Apartmentalize off right! We’ll be at Terminus 330, just blocks away from the convention center. This party is notorious for being packed! Save a spotfor yourself and your friends before it’s too late.