You just signed your property up for a RentMarketplace. listing! Now what? Tina Langston, the Director of Product Implementation at Rent., shares what happens next and how to maximize conversions.

Interview with Tina Langston

Hey Tina! Thanks for chatting with us. To get started, can you tell us about the onboarding and integration process for new RentMarketplace. clients?

Sure! My team and I streamline the onboarding and integration process for all Rent. solutions, including RentMarketplace. Once the RentMarketplace. contract is signed, our dedicated onboarding team becomes the single point of contact, collaborating directly with the client to gather all requirements. Our goal is to reach out within the first 24 business hours and do the heavy lifting to get their listing complete, optimized, and integrated to go live on RentMarketplace.

Can you tell us what the secret is to maximizing conversions on a RentMarketplace. listing?

Of course! Our clients already know this but Rent. integrations are the key for maximized conversions! For example, with the Schedule a Tour feature, RentMarketplace. enables prospective renters to schedule a tour directly on a property’s calendar. This eliminates the need for the property team to go back and forth with a prospective renter about scheduling a tour. In addition to this tour scheduling feature, we recommend clients opt in for syncing their content feed as well as lead delivery integrations.

For someone who isn’t as familiar, can you explain why Rent. integrations are so valuable for a client?

Yes! RentMarketplace. integrations are valuable because they enable real-time data synchronization, enhance efficiency, improve lead management, and improve both the prospect and onsite team’s overall experience. Here are specific examples:

• Content feed integration automatically syncs to keep property-specific content, pricing, policies, and availability up to date. This provides prospective renters with real-time, comprehensive information like images, current concessions, specific floor plan pricing, and any other information that could be subject to change. This eliminates the need for the onsite team to make manual updates.
• Lead delivery integrations create guest cards directly into the onsite team’s CRM or PMS system, keeping all their leads in one place.
• Tour scheduling integrations enable prospective renters to schedule the tour directly to the property’s calendar. Think about this integration like booking a dinner reservation. It is a quick and easy way for both the prospective renter and the onsite team to manage tours and eliminates the back-and-forth of scheduling. According to internal Rent. data, lead quality increases 5X when that lead comes through as a scheduled tour instead of a general inquiry.

Can you tell me what property management programs RentMarketplace. integrates with?

As a Rent. resident expert, I can! I’ll send you a few quick lists and walk through each of our integrations.

RentMarketplace. content feed integrations currently sync content from:

• 365 Connect
• Apartments 24/7
• AppFolio
• Entrata
• Fortress
• Funnel
• Market Connect
• RealPage Ellipse
• RealPage Leasestar
• RealPage On-Site
• RealPage Onesite
• ResMan
• Spherexx I Love Leasing
• Yardi RENTCafe

RentMarketplace. lead delivery integrates with the property’s CRM or PMS system and creates guest cards containing the lead’s inquiry and their contact details. If the property doesn’t have a CRM or PMS, the leads are delivered via email and are also accessible in downloadable reports in RentHQ. Current Rent. CRM and PMS partners are:

• Anyone Home
• AppFolio
• Entrata
• Fortress
• Funnel
• Knock
• LeaseHawk
• MaxLeases
• PERQ
• RealPage Lead2Lease
• ResMan
• Spherexx I Love Leasing
• Yardi RENTCafe CRM Flex
• Yardi Voyager

For scheduling tours, RentMarketplace. is able to access onsite teams’ existing calendars and automatically schedules the tour with the following partners:

• Anyone Home
• Entrata
• Funnel
• Hy.ly
• Knock
• MaxLeases
• Rently
• Yardi – our newest integration!
• Outlook calendars
• Google calendars

If the onsite team doesn’t have a tour scheduling solution, they can use the RentMarketplace. Tour Calendar at no additional cost!

So if a property doesn’t have a current tour scheduling solution, they get a Tour Calendar through their RentMarketplace. listing at no additional cost?

Yes, if a property needs a tour scheduling solution, RentMarketplace. Tour Calendar is included. Tour Calendar from Rent. seamlessly syncs with our clients’ Google or Outlook calendars, ensuring that scheduled tours are visible and automatically blocking out tour slots when needed for in-office meetings. Clients who use RentMarketplace. Tour Calendar see less lead falloff than if they don’t use a tour scheduling solution.

Okay, last question Tina! We know you work just as hard as RentMarketplace. listings, so what do you like to do for fun?

I love to go on cruises! I normally set sail 2-3 times a year and have sailed through Belize, Jamaica, Bahamas, Dominican Republic, Grand Turks, Grand Cayman, Isla Roatan, and Cozumel. Later this year, I am taking an Alaskan cruise!