Lead counts can slow after peak leasing season, but your lead-to-lease rates can accelerate with the right tools in place. You can make the most of every listing view to efficiently boost occupancy rates. Here are reliable ways to quickly convert high-quality leads from your apartment and rental home listings.

Make listings a virtual open house. Immersive features inspire faster decision-making.

A good listing will have new prospects checking their budget and excited about living in your community before they book a tour. Data shows that 27% of renters aged 18-24 never visited a place before applying to a property that captured their attention online. Make sure your listing content is robust and interactive, so renters instantly have critical information and a tangible idea of what it’s like to be in the space.

• Quality visuals that drive action: Stunning photos are essential, but advanced listing platforms like Rent. can now optimize image placement to maximize their impact, driving more potential renters to your property.
• Trust-building cost breakdowns: 36% of renters¹ say unexpected costs keep them from signing a lease. Detailed cost breakdowns provide transparency and clarity on rental expenses, empowering renters to make informed budget decisions quickly.
• Immersive 3D virtual tours: Allow renters to explore the property from anywhere, saving time and helping them envision the space.
• Detailed floor plans: Provide a clear understanding of the space's layout and dimensions, aiding in furniture placement and overall planning.
• Location, location, location: Places nearby and 360-degree maps offer insights into the local area, helping renters assess convenience, amenities, and overall lifestyle fit.

Make touring easy. Efficient scheduling gets renters in the door faster.

An easy, convenient tour booking process is essential for converting leads into residents. Automated tour scheduling on an ILS or property site is widely preferred by renters. Research shows that more than half of renters¹ aged 18-24 and 41% of renters across all age groups¹ opt for automated booking over other methods like phone, email, or text.

• Convenient online booking: Empower renters to schedule tours instantly on the listings and at their preferred times, boosting their interest and engagement.
• Streamlined scheduling: Simplify tour coordination so your team has more time to attend to prospects who are close to leasing. Make sure your tour calendar integrates with your leasing team’s calendar and current platforms, preventing double bookings and ensuring efficient time management.
• Effective communication: Provide real-time updates and reminders to both renters and leasing agents, improving overall communication, and reducing no-shows.

Don’t ghost new prospects. Keep your property top of mind with efficient lead nurture and retargeting.

1 in 5 multifamily professionals surveyed said the biggest barrier to following up with prospects quickly was not having enough staff. But checking back with renters and keeping their attention can be simplified with automated support and sophisticated ad targeting.

• Perfectly-timed retargeting: With display ad solutions powered by first-party data, your property can serve targeted ads to renters who have visited your listing and other audiences who are actively searching for a new place.
• Decision-driving lead nurture: Stay connected with renters at each stage in the decision-making process with automated pre and post-tour communications and alerts for open availability or price drops. Win-back sequences also secure future opportunities by engaging prospects ahead of their next renewal.
• Head-turning email advertising: With email advertising campaigns, you can attract actively searching renters on additional channels while including rich information and dynamic visuals like 3D tours to stand out from competitors.

Elevate your listings, engage new leads, and fill vacancies faster with just one platform.

Complete the form to learn more about the award-winning Rent. Marketing Platform. With comprehensive solutions for ILS, automated tour scheduling, lead nurture, display, and more, we make sure you attract, engage, and convert high-quality renter leads. 

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¹ _{Rent. 2024 Renter Preference Report, July 2024.}

² _{Rent. 2024 Lead Nurture Report, June 2024.}