Rent. is excited to see everyone in the ATL at Apartmentalize. We can’t wait to catch up and share the latest trends in multifamily marketing.

Find Rent. at Apartmentalize Booth #3201.

What Renters Really Care About — and How to Reach Them

Revai Seiler, Vice President of CRM, Data and Marketing Analytics, Rent.

Matt Doris, Vice President of B2B Marketing, Rent.

Thursday, June 8 – 1:00 p.m.

We kick off Apartmentalize with a discussion about Rent.’s Renter Preferences Report, a comprehensive examination of property preferences across a variety of generations and experience levels. We’ll offer in-depth insight into the in-unit features and amenities they desire, as well as the pain points renters encounter when searching for their next home.

RentMarketplace. — A Fresh Look at a Marketing Classic

Kathy Neumann, Chief Marketing Officer, Rent.

Khet Richards, Senior Director of Advertising Product, Rent.

Thursday, June 8 – 2:00 p.m.

Don’t lose sight of digital favorites! We’ll show you four common areas that are most often overlooked in multifamily marketing plans, as well as how things have changed and how you can elevate and leverage these channels to match the requirements of modern renters.

Writing Your Reputation Checklist

Carissa Bruce, Senior Regional Solutions Specialist, Rent.

Greg Waggoner, Senior Product Manager, Rent.

Thursday, June 8 – 3:00 p.m.

Community reviews are the most influential when renters are deciding whether to sign a lease with 89% looking at responses to positive and negative reviews. As an extension of the onsite teams’ marketing efforts, responses are critical to reputation management, and they provide SEO benefits. Rent. is here to help design your Reputation Management Playbook.

Integration Pitfalls and Automation Missteps

Sam Skrobot, Director of Integration Partnerships, Rent.

Nishant Phadnis, Chief Product Officer, Rent.

Thursday, June 8 – 4:00 p.m.

Pitfalls can be plentiful when implementing new technology, including items such as compatibility issues, data Integration and migration, security and privacy concerns, and change management and user adoption. The level of integration used also heavily influences these issues. Automation missteps that can crop up include a lack of clear strategy, inadequate process analysis, poor stakeholder communication and many more.

Life After Cookies — The Data Solution

Nishant Phadnis, Chief Product Officer, Rent.

Friday, June 9 – 10:00 a.m.

For this session, we’ll explore the different types of data, how it is collected and how it can be used. We’ll also explore the benefits and challenges of collecting data in-house and how third-party partners can assist with an understanding of your residents and prospects.

How I Made Friends with ChatGPT

Tracey Del Moral, Senior Director of Product Marketing, Rent.

Caleb Wright, Principal Product Manager, Rent.

Friday, January 9 – 11:00 a.m.

ChatGPT is here and advancing rapidly. There are a number of benefits to the system, but there are also numerous limitations that need to be understood and addressed. Any use of ChatGPT in your marketing needs to be monitored, evaluated and fine-tuned to ensure that it’s providing the benefits your communities need and not providing counterproductive results.

Ignore TikTok at Your Own Peril

Kate Terhune, Director of Brand Marketing, Rent.

Alex Vigano, Product Manager of B2B, Rent.

Friday, June 9 – 12:00 p.m.

TikTok is quickly catching Google’s search usage, and it’s the nation’s fastest-growing social media app. TikTok users spend almost triple the amount of time on the site as Facebook users and quintuple the amount of YouTube users, making the addition of TikTok a must for any marketing efforts.

Visit Rent. at Apartmentalize

Head over to Booth #3201 for RentTalks. and innovative solutions for multifamily marketing.

Locate Rent. Booth‍