Why is first-party data so powerful?

Without a data-driven strategy, multifamily advertisers can easily waste budget and resources hoping to reach potential renters. This is because property advertising teams commonly run into challenges with casting too wide of a net and catching leads that don’t materialize into signed leases.

There's a better way. Enter first-party data, your secret weapon for attracting high-quality renter leads faster while saving valuable time and money on your multifamily advertising campaigns.

What is first-party data?

First-party data is information collected directly from users who have interacted with a brand. In the rental marketing world, this means data from millions of active renters who have visited your property website or your listings on marketplaces like Rent.com or Apartmentguide. This data is gold because it provides deep insight into renters' preferences, behaviors, and search habits.

Three ways first-party data drives results in property advertising:

1. Laser-focused targeting: First-party data allows you to target renters who are actively searching for a new home, not just anyone browsing the internet. You’re making every advertising dollar count by reaching audiences that are much more likely to convert.
2. Real-time accuracy: Unlike outdated third-party data, first-party data is fresh and reliable. You're reaching renters who have recently shown active interest, not several months or even years ago.
3. Fast, compliant, and efficient: Comprehensive marketing platforms take the guesswork out of targeting. With automated ad creation powered by your first-party data and Fair Housing-compliant targeting built-in, the Rent. Marketing Platform allows property teams to reach the right renters effortlessly. No more sifting through endless demographics, juggling multiple vendors or having to adjust targeting strategies.

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First-party data leads to multichannel mastery

Comprehensive platforms that leverage first-party data allow you to reach actively searching renters everywhere they are. This gives you the power to launch effective multichannel marketing across search engines, social media, display networks, email campaigns, and even geofencing ads. Imagine a seamless experience for renters – seeing your property’s best features consistently highlighted, from their first Google search to their favorite websites and social media feeds!

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How to get a head start using first-party data

Make sure the solutions you use don’t just provide the data; make sure they provide support to help you launch effective campaigns without complications. With agency-level expertise at your fingertips, you can supercharge your ad performance and make the most of your marketing budget. The best property marketing partner will help you easily launch compelling campaigns, optimize your targeting strategies, and analyze results to ensure the best possible return on investment.

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Tap into the power of first-data data and boost results with Rent.

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Our data-driven leasing solutions make sure you reach the right renters at the right time. Book your consultation here to find out how the Rent. Marketing Platform uses the power of first-party data to maximize your marketing budget.