To ensure your property is ready to excel during leasing season, finding the right marketing agency is a crucial step toward success. A specialized agency can elevate your property’s visibility, attract the right renters, and enhance overall profitability. To assist property managers in making informed decisions, here are the top ten criteria to consider when selecting a multifamily marketing agency.

Industry expertise

Look for agencies with a proven track record in multifamily marketing. A deep understanding of the industry’s unique dynamics, target audiences, and challenges is paramount for crafting effective strategies.

Portfolio and case studies

A reputable agency should be able to showcase a diverse portfolio and provide case studies highlighting successful campaigns. This gives you insight into their capabilities and the results they’ve achieved for similar clients.

Digital marketing proficiency

In today’s digital age, a strong online presence is essential. Ensure the agency has expertise in digital marketing, encompassing social media, search engine optimization (SEO), content marketing, and other relevant strategies.

Data-driven approach

A successful marketing strategy relies on data-driven decision-making. Look for agencies that emphasize analytics and data insights to refine and optimize campaigns for maximum effectiveness.

Client testimonials and references

Seek client testimonials or references from previous and current clients. Hearing about others’ experiences can provide valuable insights into the agency’s communication, reliability, and overall satisfaction levels.

Creativity and innovation

Multifamily marketing requires creativity to stand out in a competitive landscape. Assess the agency’s ability to bring innovative ideas to the table, ensuring your marketing campaigns are not only effective but also memorable.

Collaborative approach

Choose an agency that values collaboration and sees your property management team as partners. Effective communication and a collaborative mindset are essential for aligning strategies with your property’s unique goals and values.

Transparent pricing structure

Transparency in pricing is crucial for budgeting and avoiding unexpected costs. Seek agencies that provide a clear breakdown of their pricing structure, ensuring there are no hidden fees or surprises down the road.

Adaptability and flexibility

The marketing landscape is ever-evolving. Select an agency that demonstrates adaptability and flexibility in adjusting strategies based on market trends, renter behaviors, and any emerging challenges.

Results-oriented focus

Ultimately, the agency should be results-oriented, with a focus on achieving tangible outcomes. Whether it’s increased leads, higher occupancy rates, or improved brand awareness, the agency should have a clear vision for delivering measurable results.


Choosing the right multifamily marketing agency is a pivotal decision that can significantly impact the success of your property. By carefully considering these ten criteria, property managers can make informed choices, ensuring they partner with an agency that aligns with their goals, values, and vision for success in the dynamic multifamily market.

Rent. is uniquely positioned to deliver amazing multifamily marketing solutions with both agency services and award-winning ad campaigns using their proprietary first-party data gathered from their popular ILS. We offer unparalleled expertise in multifamily advertising and can set up your campaigns in a flash.

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