Our latest research from, "The State of Multifamily Marketing in 2025," reveals that a successful marketing strategy in 2025 requires a diverse digital presence. As competition for qualified renters intensifies, multifamily teams are seeking more targeted marketing tactics and expanding their reach beyond traditional ILS platforms. Social media, paid search, geofencing, and digital display advertising are all gaining traction.

The report also highlights the growing adoption of AI in multifamily marketing. While many professionals acknowledge the benefits of AI, a lack of familiarity with the technology is a hurdle. The report emphasizes the need for training and educational programs to help teams leverage AI's capabilities.