Multifamily marketers are increasingly leveraging short-form video platforms like TikTok to creatively showcase properties and engage with potential renters. Videos, such as virtual tours and resident testimonials, are becoming increasingly crucial for generating leads and converting prospects into residents. The article emphasizes the importance of embracing short-form video as a means to stand out in the competitive digital landscape. It also highlights the need for careful planning and consideration of accessibility challenges to ensure the effectiveness of this marketing approach.