Apartment communities need strong digital curb appeal to attract new residents.

One of the leading priorities for owners and operators of multifamily housing is that their communities tell their stories in a way that helps prospective renters to make informed decisions about their next home.

As we move through 2022, multifamily owners and operators need to be prepared for an influx in renter turnover. According to a November 2021 Rent. survey, 60% of renters reported they would look for a new home within the next six months. What matters now, more than ever, is that properties tell their story in a way that guides prospective renters to make informed decisions about their next home.