While captivating photos and sleek virtual tours play a crucial role in attracting potential residents, it’s the multifamily tour that truly seals the deal on a lease. Read on to learn more about the benefits of in-person and virtual tours.

The power of in-person tours

There’s nothing quite like experiencing a property firsthand. In-person tours offer a chance for potential residents to:

• Feel the vibe: Go beyond the photos and immerse themselves in the community’s atmosphere. Prospects can get a sense of resident life, and envision themselves living there.
• Ask candid questions: A leasing agent can address specific concerns and tailor the tour to highlight features that align with the renter’s needs. Open communication builds trust and fosters a positive impression.
• Experience the details: In-person tours allow potential residents to assess the functionality of layouts and the overall condition of the unit.

The virtual tour advantage

For those unable to visit in person, virtual tours offer a valuable alternative. Here’s how virtual tours can enhance your leasing strategy.

• Convenience for out-of-towners: Attract renters relocating from a distance by offering the flexibility of a virtual tour. They can get a feel for the property before committing to a lease.
• 24/7 accessibility: Virtual tours never close! Potential renters can explore the property at their own pace, anytime, day or night. This caters to busy schedules and allows for repeat viewings.
• Highlight amenities: Showcase the entire community, not just individual units. Take viewers on a virtual walk through the fitness center, pool area, or dog park, giving them a well-rounded sense of the lifestyle offered.

Turning tours into leases

Whether virtual or in-person, successful tours hinge on creating a positive and informative experience. Here are some key strategies for executing successful tours.

• Know your audience: Tailor the tour to the renter’s interests. Highlight features relevant to their lifestyle, like pet-friendly spaces for pet owners or proximity to public transit for commuters.
• Be enthusiastic and knowledgeable: Leasing agents are the heart of the tour. Their enthusiasm for the property and in-depth knowledge of the community go a long way in convincing potential residents it’s the right fit.
• Address concerns proactively: Acknowledge potential drawbacks head-on and offer solutions or highlight positive aspects that outweigh any minor concerns.

By offering virtual tours as well as well-executed in-person experiences, you can showcase your property’s true value and convert tours into happy residents who call your multifamily community home.

Book more tours with qualified renter leads.

RentMarketplace. Tour Calendar allows renters to schedule a tour anytime, day or night, based on the availability you provide and sends automated confirmations so you can focus on preparing for the upcoming tour.

RentMarketplace. Tour Calendar is complimentary with all RentMarketplace. Packages. Fill out the form below to get started today!