Reputation drives renter interest.
Creating a positive and reputable image for an apartment complex is paramount in today’s competitive real estate market. A sterling reputation attracts prospective tenants and fosters a sense of community and satisfaction among current residents, ultimately leading to higher occupancy rates and increased rental income.
To achieve this, apartment managers and owners must adopt a multifaceted approach, combining diligent property maintenance, robust security measures, exemplary customer service, engaging community events and vigilant online reputation management. Apartment reputation management matters, and when broken down, can be easily tackled.
Improve reputation in 5 steps
Reviews, ratings and social presence are key factors in the renter’s decision-making process. They can improve SEO and increase qualified lead traffic, making reputation management extremely important.
1. Maintain clean and well-kept facilities
Apartment reputation management is really about resident satisfaction. Guaranteed ways to keep residents happy and ensure a positive online reputation, start with creating a clean and well-kept environment. This can be done by hiring maintenance teams and managing the cleaning standards and schedules.
2. Enhance security measures
Making sure your residents feel safe is a surefire way to increase resident satisfaction. While renting, renters not only deserve but expect peace of mind. Hiring a night security guard, investing in security cameras and access control systems and implementing a visitor system are all ways security can be improved.
3. Manage your online listings and reviews
By doing the internal work to make sure residents are happy, you’re better equipped to handle online reputation. Prospective residents are more inclined to Google your apartment community before making any choices about their living situation. Having standout facilities and a safe apartment community are typically noted in apartment reviews, making steps one and two great places to start.
When it comes to managing your online listings and online reviews, you’re ensuring consistency and familiarizing yourself with resident feedback. Of course, a positive online presence is ideal, but we’re not always given that. Start by monitoring and managing your online presence, including review sites (e.g., Google reviews, Yelp) and your property website. Encourage satisfied residents to leave positive reviews, especially at the end of their lease or if they’re deciding to release.
Managing your online listings is equally important, especially if your listings appear on multiple sites. Check your listings to make sure the best features of your apartment are conveyed through high-quality photos and detailed descriptions and that all online listings are still accurate with details, size and availability.
4. Craft a strong social media presence
Marketing efforts can really ensure your apartment’s reputation is positive by establishing an apartment brand through social media pages. Through an entire portfolio of social media posts, including positive reviews, unique apartment features and property managers’ features, potential residents get to know your community and what it could potentially offer them. An established brand that proactively shares positive feedback and replies to negative feedback in a productive way, is appealing to prospective residents.
5. Conduct surveys
Feedback is so important to understand your renters truly. By collecting renter insight, you’ll have a better chance of maintaining renters and boosting your community’s reputation.
Through regular surveys, both with intentional questions and open-ended questions, you’ll be granted an insight into what renters are thinking, want and are happy with. An apartment’s online reputation matters because it’s an insight into what needs to be changed and what is working well, which is typically shown on surveys.
Apartment reputation management is made of positive reviews and negative reviews
The most difficult part of managing your apartment’s online reputation is dealing with negative reviews, along with positive reviews. Dealing with these, while also making improvements in the community and enhancing social media, is a daunting task.
RentRep. illuminates your online presence with FHA-compliant reputation management and social and listing management built for multifamily. **The highest-rated reputation management solution available, RentRep. takes control of your online reviews, listings and social presence.
Benefits of effective reputation management
- Driving leads: Properties with ten or more recent reviews average 140% more leads than properties with no recent reviews.
- Improving SEO ratings and reviews: Rankings and reviews, coupled with accurate listings across all platforms can improve SEO and Google Local Pack placement.
- Reducing risk: Reputation and social experts, trained in fair housing compliance, take the burden off your team and reduce your risk and exposure.
Tackle reputation management with RentRep.
Monitoring and managing your online reputation and presence is made easier with RentRep. With FHA-compliant experts monitoring your reviews and responses, protecting your community’s online reputation and addressing resident feedback, you can be assured peace of mind and spend time focusing on strengthening your community atmosphere. Find the right solution for your community today!**Source: Marketing Product Survey conducted by Rent., October 2021. Based on results from 1107 respondents.