- 83% of renters shared that they visit a property or company website when searching for a rental home.
- Mobile optimized websites are your opportunity to capture new renters in the moment if they’re visiting the neighborhood and curious about nearby properties.
- Reviewing website performance and tracking engagement can bring up surprising revelations about what is working on your page and what isn’t.
- There’s a new way to launch beautiful, seamlessly integrated websites that drive renters to take action.
Renters are increasingly digital first. Make sure your property is there to meet them at the door with a property website that guides them through the apartment-finding process.
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It can be easy to set it and forget it with a property website. But renter needs constantly evolve, and so do competitor websites. Below are the biggest, and often most common, mistakes that property teams make with websites.
Top 4 Mistakes Property Marketers Make with Websites
#1 Not Having One!
#2 Not Being Mobile Friendly
#3 Not Anticipating Common Questions and Needs
“What’s the neighborhood like?”
Renters can quickly scan the neighborhood with “Places nearby”, maps or other interactive features enabled on your website. Exciting visuals of events, partnerships with local vendors and nearby recommendations also show off all that your community has to offer.
“How much does it cost?”
If you share rates on your site, be clear about totals, additional fees and other details. If rates are addressed by your leasing team specifically, clearly show on the website how visitors can find out more information with CTAs like “request rates”, forms or contact details.
“Can I trust that it will be this good once I start living there?”
Apartment ratings, resident reviews and social media are often trusted, word-of-mouth indicators of what it’s like to live there. Build trust with prospects early and get ahead of renters’ remorse down the line by ensuring your reviews are recent and responded to.
“Is this property pet friendly?”
Pets are usually non-negotiable for renters that have furry friends and are looking for a new home. Publish clear pet policies on your website. If your property is pet-friendly, fun photos of community pets, and pet-friendly content related to your community (dog park photos, pet washing stations, etc.) are all great ways to showcase this.
“What shape is the apartment in?”
Can renters get a feel for what the apartment is like on your website? And can they see what options are available in terms of floorplans, customization and location in the building? These questions can inspire a variety of digital content. Think about how your virtual and 3D tours, photos, floor plans and other elements bring to life the onsite experience.
#4 Not Tracking Engagement
Property sites, simplified.
A beautiful apartment website designed in a flash.
With these ideas in mind, you’re already on the way to welcoming visitors with a website that is your true hub for new prospects and residents. The great news is that property website technology has made is easier to create websites that efficiently lead renters to explore the community, book more tours and eventually sign a lease.
If you’re wondering where to start and need an ultra-simple way to launch beautiful, renter-centric websites in record time, fill out the form below.