3 ways to fill vacancies faster during peak leasing season

Grace McClain

May 6, 2024

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4 mins read

Attract. Engage. Convert.

Make your property the renter’s final choice during peak leasing season.

Peak leasing season is in full force. You can attract, engage, and convert high-quality renter leads to leases with these research-backed best practices.

Explore your peak leasing season action plan:

Maximize results during this stage with efficient multichannel marketing, and ads that reach the right renters at the right time. Here are key channels that boost visibility for your property brand:

Paid social: Turn “likes” and “shares” into signed leases by reaching new audiences on channels like TikTok, Facebook, Instagram, and Snapchat. This bonus social media checklist for leasing success will give you a jumpstart!
Paid search: Search ads drive traffic directly to your site or listings the moment renters start looking for a new place. In this deep dive into how PPC experts navigate key performance indicators, find out how to maximize your property’s presence on search.
ILS (internet listing sites): Listings give the ultimate first impression, and renters often look at more than one ILS in their search. Maximize your presence across multiple ILS sites and make sure your listings are optimized to drive action.
Geofencing and display: Behavior-based display ads captivate renters with rich content across the web. Also perfect for building brand awareness, geofencing ads conveniently reach renters when they visit your property’s nearby neighborhood. Here’s a quick guide on geofencing.

First-party data makes a difference. Find out why first-party data drives results and how to amplify your property’s visibility with FHA-compliant, targeted marketing in this video:

Need to boost awareness for your property? Get started now.

Once your property makes it to the favorites list, it’s time to engage interested renters and build trust to get them to the next stage. Accelerate decision-making with these key methods:

Optimized listings: Immersive and interactive features like 360-degree aerial views, 3D tours, and places nearby features can bring your community to life so you outshine competitors. Our Chief Product Officer shares tips to improve the renter experience with innovation here.
Lead-driving advertising: Social ads equipped with lead forms draw in new audiences, and retargeting keeps renters on track to explore your community while they assess their options.
Reliable and instant communication: Easily establish a connection and streamline your communication—even when your office is closed. Chatbots, automated voice assistants via phone, and live support can handle renter inquiries 24/7.
Ratings and reviews: Excellent online reputation is your property’s social proof of what it’s truly like to live in your community. Here’s how to cultivate a stellar reputation that builds trust.
Email marketing: Email gives you the opportunity to share detailed content and rich images with renters. Data-driven slutions even allow you to target prospects based on the locations they are searching for a new place.
Property website: Your property website is a hub for renters to continue researching your property, and integrations and optimized design yield powerful results. Make sure to avoid these common mistakes with your property site.

Ready to engage more qualified renter leads? Find out how.

Don’t miss out on qualified leads once you make it to the final stretch! Channels designed to book more tours and nurture leads to conversion will help you fill vacancies faster:

Automated tour scheduling: Make visiting the property a no-brainer with flexible scheduling options on your listings and webpage. Here’s how online tour scheduling improves lead quality and conversion.
Confidence-building communication: Be there the moment renters are ready to choose a final place. Two-way text and email solutions, as well as automated communication tools will ensure that renters get critical questions answered as they make the final decision.
Lead nurture: Automated lead nurture effortlessly keeps renters interested in your property, whether you’re driving booked tours or engaging leads after they have visited the property.
Trusted partnerships: Having marketing partners you can trust will ensure you meet performance goals. Find out how Drucker + Faulk drove a 8X higher conversion rate than the industry average in this case study.

It’s time to secure more signed leases! Supercharge your leasing.

Take action to make your property the renter’s final choice this leasing season.

We’ll help you attract, engage, and convert more qualified renter leads during this peak leasing season. The award-winning Rent. Marketing Platform covers your leasing needs at each stage in the renter journey with efficient, data-driven technology solutions.