- The more online recent positive reviews, the more leads your property will generate
- In today’s competitive market, you must diversify your apartment marketing channels, improve your website and add personal touchpoints
- Prioritize creative apartment marketing ideas such as high-quality brochures, targeted email lists and community events to get organic and meaningful leads
Every minute your rental units sit empty, you’re losing money. With high vacancy rates as inventory increases, the competition is fierce out there for property owners and managers.
With new construction and higher vacancy rates in previously popular areas like the Midwest and Southern regions, rent prices are trending down after high demand over the past couple of years. Many renters are pausing their moves and staying put due to the high inflation and higher cost of living.
To attract new renters, you must diversify your marketing channels and personal touch points to stand out in this rental market. Try out these apartment marketing ideas to attract new tenants to your apartment complex.
Spruce up your apartment marketing strategies, starting with apartment listings
First impressions mean everything to renters looking for their dream apartment. As renters often see your apartment listing before your main website, it’s essential to make it as attractive as possible to capture all leads.
Virtual, self-guided tours and professional, high-quality photos of your apartment complex convert more leads as potential renters experience the unit online and can visualize themselves living there. With 73 percent of renters using a marketplace to find their dream apartment, RentMarketplace offers robust content opportunities to increase visibility and improve lead quality.
Consider video content in your digital marketing efforts
First and foremost, video provides a dynamic and immersive experience, always a good apartment marketing idea for businesses hoping to sell properties. Unlike static images or text descriptions, video allows prospective tenants to walk through the apartment, giving them a realistic sense of the space, layout and overall ambiance.
This immersive experience can significantly reduce uncertainty and hesitation, helping potential renters make quicker decisions and feel more confident in their choices. Moreover, video enables property managers and real estate agents to highlight the apartment’s unique features, showcasing its full potential and setting it apart from competitors in the market.
Another critical aspect of including video for apartment marketing is its ability to reach a wider and more engaged audience. In today’s digital age, people consume vast amounts of videos daily through various platforms and devices. Leveraging this trend in your marketing efforts can help you connect with a broader audience, including those who prefer video content over text or images.
Sharing video tours, testimonials and virtual tours on social media, property listing websites, and YouTube can increase your apartment’s visibility and engagement — which is the goal of an apartment marketing idea. Furthermore, visual content is highly shareable, making it easier for viewers to spread the word about your property, potentially reaching potential renters you might not have otherwise reached through traditional marketing channels. Overall, integrating video into your apartment marketing strategy can enhance your property’s appeal, increase engagement, and ultimately lead to higher occupancy rates and more satisfied tenants.
Launch a social media advertising campaign highlighting your apartment community
As the property manager, you have to meet renters where they are and make that strategy central to your marketing ideas. While Google search reigns supreme when finding their next apartment, there’s no more significant influence than an engaging TikTok about a rooftop view or beautiful photo on Instagram.
Are you a pet-friendly community? If so, use high-quality photos to show off your dog park. Other marketing tactics include giving a glimpse of an apartment tour or flashing some of your best resident testimonials. Be consistent with posting about luxury amenities and any promotions and highlight Facebook events on the property for potential leads to see the complex in action.
You can also run paid social media ads on Facebook and Instagram for as little as $10 a day to reach thousands of users in your city and let them know why your apartment complex is worth visiting in their next tour. Stay on top of emails, comments and direct messages so every lead receives a response—this will mirror your on-site customer service.
Host on-property, in-person resident events to get current residents involved
Organize a BBQ or open house with a pool party at your complex for your tenants and have them invite their friends. Interacting with the staff and the property can generate great leads on-site and referrals via tenants and friends — who could be new residents one day.
You can also hold a community yard sale and give the chance for tenants and the community to pare down their belongings and come by to get to know the complex. This also gives residents the feeling that your community is more than just a place to live.
Invite people to mingle organically without any sales pitches, but have the staff available to answer any questions and leave out flyers with information, perhaps with a one-day-only promotion or a flash move-in special.
Encourage word of mouth and referrals to your apartment complexes
In the real estate industry, the best free outreach marketing is word of mouth. Your current tenants are the best marketing strategy you can have, from positive reviews to spreading the word to friends, raving about their experience.
According to Rent. Research, properties that have 10 recent reviews generate 4 times more leads. This is why it is important to engage with tenants, stay on top of maintenance requests and network with them to stay connected. Also network with local businesses so they can refer future residents to your community and through the doors of your leasing office.
Let your tenants know that you have a vacancy available, and let them spread the word among family, friends and co-workers. Offer incentives for bringing in referrals, whether a month’s free rent or a gift card.
Find new leads with email marketing ideas
A targeted email to potential tenants using geofencing technology will get more opens and conversions as it accounts for their needs. Upgrade your email marketing software (there are so many free options) to prevent your emails from being unread in the spam folder.
Segment your list to current tenants, website subscribers and any walk-in leads to optimize your targeting. Avoid only sending promotions and discounts. Use your list to gather community updates, upcoming events and other helpful information for renters. Make the newsletter mobile-friendly and send it consistently, constantly reviewing how the previous one performed and iterating.
Optimize your SEO and reputation to boost your apartment marketing efforts
Now, let’s cover the king of digital marketing – content. Along with sprucing up your apartment listings in marketplaces, optimize for SEO on your own website and your Google Business Profile to maximize web traffic and increase the visibility of your business listing to your target audience.
Local search terms are paramount for property managers looking to effectively market their apartment properties through SEO strategies. In the competitive real estate landscape, potential tenants primarily use localized keywords and phrases when seeking a new apartment. These terms, which include location-specific queries like “apartments for rent in [city]” or “affordable apartments near [landmark],” ensure that property managers can connect with their target audience effectively.
By optimizing their content and website for local search terms, property managers can increase their visibility in search engine results pages, attracting qualified leads who are actively searching for apartments in their vicinity. This localized approach not only enhances the chances of reaching the right audience but also contributes to higher conversion rates, making it an essential component of any successful SEO marketing strategy for property managers.
Control your reputation to capture new prospects
By engaging with reviews and taking control of your online reputation, you can attract tenants with responsiveness and clear responses. Rent. renter research found 84 percent of renters say that ratings and reviews influence their final decision to rent somewhere. A solution like RentRep can help manage reviews, social media and surveys and see it all on a dashboard so you don’t miss anything.
Using local search terms can also be extremely effective for the optimization of your page. They are crucial to digital advertising in the apartment sector. Local keywords also produce results based upon a specific geographical region, helping to narrow down the most significant prospects.
Print high-quality brochures
A high-quality brochure can make you stand out from other businesses. Skip the stock photos and put together a quick photoshoot of the complex and its amenities. With Canva, you can easily use eye-catching templates and add a call-to-action to bring potential tenants into your complex.
Lean away from cheesy copy and use creative copy that captures the environment you’ve created at your apartment community and give them a glance into the leasing process. Leads want to see what they get with no gimmicks.
Standing out in a competitive market with these creative apartment marketing strategies
Maintain high occupancy rates in your apartment communities by prioritizing your outreach marketing strategy and reaching potential renters where they are. Your complex has unique features you can highlight with professional photos, targeted social media ads, virtual tours and engaging mobile experiences.
Creating an excellent follow-up communication strategy and making renters feel welcome on the property will help provide an exceptional experience and future tenants.